6 JUNE 2019 - FIFA WOMEN’S FOOTBALL STRATEGY 13:15-14:20 SESSION THREE – COMMUNICATE AND COMMERCIALISE • Presentation: Changing the perception of women’s football o Karina LeBlanc, Head of Women’s Football, Concacaf, FIFA Legend o Fan Movement representatives - Emma Clarke, coach and women’s football advocate - David Mundo, blogger • Panel discussion: Women’s football commercial landscape Moderator: Amanda Davies, sports anchor, CNN o Barbara Slater, BBC Director of Sport o Kate Johnson, Vice-President and Head of Global Sponsorship Marketing, Visa o Shoko Tsuji, Head of Partnership Success, MyCujoo o Philippe Le Floc’h, Chief Commercial Officer, FIFA 14:20-15:15 SESSION FOUR – GOVERN AND LEAD • Interview – Game changers: men in decision-making positions championing women’s football and women in football Moderator: Emily Shaw, Head of Women’s Football Development & Governance, FIFA o Håkan Sjöstrand, General Secretary, Swedish Football Association o Jean-Michel Aulas, President of Olympique Lyonnais • Case study o Nadine Kessler, Head of Women’s Football, UEFA 15:45-16:55 SESSION FIVE – EDUCATE AND EMPOWER • Keynote address: Fatuma Abdulkadir Adan, Executive Director, Horn of Africa Development Initiative • Panel discussion: The power of football Moderator: Clarence Seedorf, FIFA Legend, coach, role model o Samar Nassar, board member of the Union of Arab Football Associations and the Jordan Football Association o Oumou Kane, Head of Women’s Football, Mauritanian Football Association o Jean Sseninde, Chief Executive Officer, Sseninde Foundation o Laura Youngson, co-founder, Equal Playing Field and Ida Sports 16:55-17:15 CLOSING REMARKS: Fatma Samoura, FIFA Secretary General