Video of the Week

Inside the magic of Panini


Over half a million Club members have already started filling their virtual albums on, ripping open more than nine million sticker packets and swapping over four million individual stickers.

Fans’ passion for collecting them these stickers no bounds, whether in the real world or the virtual one. In this Video of the Week we take a behind-the-scenes look at the Panini production plants and discover what fuels football lovers’ enthusiasm for amassing a sticker collection.

See for yourself where the stickers are made, how the players’ pictures are selected, where the albums are printed and what Panini have lined up for the future.

Sit back and enjoy this edition of Video of the Week and get involved in the virtual collectors’ world on

If you want to get in on the action, you can join in with the Panini Online Sticker Album by joining the Club.

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